Media relations
Everyone is aware that the media has an increasing significance, but that it is increasingly difficult to communicate via the media in a controlled fashion. This requires knowledge and experience of the media landscape, the forces at play, and the usual protocol for communicating with the media. Naturally, everybody strives to achieve maximum exposure on one’s own terms, to avoid undesired attention, and to be able to direct focus to the appropriate issues.
At Frank we have extensive journalistic experience from morning, evening, and trade newspapers. We have broad experience in developing media strategies and in finding and formulating the truly newsworthy.
We help our clients with both short and long-term media relations, press releases, media training of key personnel, and with long-term branding and profiling.